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While the financial industry could be one of the biggest beneficiaries of the improved collaborative tools and the new ways to connect with customers brought on by Web 2.0 technology, stringent compliance and reporting rules make adoption of these tools a challenge.  While virtually every other industry flocks to the revolutionary tools of the social media, many financial companies are avoiding them and blocking their employees from using them. 

The Blogtronix platform was designed to address these compliance concerns.  Working with one of the largest investment banks in New York, Blogtronix designed a solution that addresses all of the compliance needs of the world’s largest banks.  With experience in the finance unparalleled in the industry, the Blogtronix management team understands the needs of financial companies unlike anyone else.

The Blogtronix platform allows a firm the ability to access top of the line internal collaborative tools as well the ability to communicate with customers in a compliant, efficient way.  Create collaborative work environments to improve the efficiency, time to completion and the consensus input for internal business activities, easily locate experts in various fields within your organization, and communicate with customers in a much more dynamic way, all while maintaining the peace of mind that comes with full compliance.

Blogtronix as a Business Tool:

Internal Collaboration

  • Create work groups based on projects, products, operating groups or departments.
  • Collaborative research, development, editing and distribution of reports with appropriate approval work-flows.
  • Control the exchange of sensitive client, employee, financial, product or business information and reduce the use of external e-mail.
  • Manage risk by sending out alerts to senior management and appropriate staff in real-time as events develop.
  • Locate experts based on content throughout the firm using profiles including professional expertise and background information.

Communicate with Customers

  • Produce compliant data with all of your analysts for distribution to high value customers in real-time.
  • Respond rapidly and intelligently to breaking news.
  • Enable your clients to search for and access key reports from a single location.

Compliant?

  • Both the NFA and FINRA have determined that social media is subject to compliance rules and federal law.
  • The requirements include: supervisory overview and monitoring, full record retention and potentially prior in-house or regulatory approval.
  • Complying with these regulatory requirements with a public site, such as Facebook, Twitter, MySpace or LinkedIn is difficult if not impossible.
  • The alternative for Futures Commissions Merchants and Broker-Dealers is to develop compliant, in-house social networking sites, which extremely cost prohibitive, or to abandon the considerable benefits offered by these new technological mediums.
With advanced tools developed specifically for the financial industry, Blogtronix is the only platform on the market that meets the stringent compliance requirements of major investment banks and securities firms.

Blogtronix as a Regulatory Tool:

Back Up Capable

  • Blogtronix can be hosted either in-house behind the firewall. All hosted instances operate in the Rackspace Hosting server environment that has full redundant backup and is capable of meeting the most stringent business community standards.

Record Storage

  • Blogtronix archives all material and is compliant with SEC Rule 17a4.
  • Blogtronix can supply an end of day text message file of all activity on the site.
  • Data can be controlled through administrative access and sorted by user, user group or keyword search
  • Data can be played back in virtual real-time to view cited events as virtual real-time occurrences.
  • All data is time stamped when it enters the community and can be compared with external references.

Site Management, Monitoring and Control

  • Blogtronix supports an administrative, supervisor, editorial, user, user group hierarchical structure.
  • All participants are assigned specific site level rights and access.
  • Use of real-time and time slice editing based on keywords can pre-empt or allow for prompt discovery and deletion of inappropriate communication.
  • Virtual community site monitors can be used to block inappropriate content, send out alerts based on keyword indexing and shut down users based on supervisorial review.

Promotional Material

  • Firms can propose, develop, edit and approve promotional materials in a secure enterprise work group environment.
  • Promotional material will not be released until all required approvals and regulatory checks are met.
  • Customer groups can be set up that are tailored to specific customer investment objective categories.

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